For many months Londoners, who lets not forget are each paying £240 towards the Olympics being held in London, have been inundated with communications to minimise travel. That banned night time deliveries will potentially be allowed. That Zil lanes will be created to whisk non athletes Olympic hangers on with snouts in the 5* trough around London at break neck speeds. Olympic ticketing shambles where applicants appear to have feast or famine with tickets. Sponsorship from companies with no London or UK connection – just dull global brands.

Twenty days ago at the 100days to go mark someone in the Olympic organisers suddenly realised that the Olympics appears a pretty rotten deal for Londoners with even less interest outside London. That a huge glut of Londoners putting their homes up for rent during the Olympics. Many are planning to simply avoid all the crap by being out of London for as much and long as possible.

A sudden plea at 100 days from athletes to enjoy the Olympics and ‘a golden summer’. I hope the Olympics are a roaring success but boy have the London Olympics committee done everything they can to alienate it from Londoners. The London Olympic brand appears very tarnished.

I have been fortunate in the ballot and have tickets for two Olympic and one Paralympic events. This is solely for my children to enjoy the buzz. I’m prepared to cover up for their sakes as much of the rubbish as I can to make it the best possible experience. They wont realise we’re conforming to the petty debranding of their cloths to avoid any embarrassment.

Oh why oh why couldn’t the London Olympics have kept the original Olympic type spirit. Even the London 1948 Olympic austerity games would have been preferable to the complete sell out and apparent incompetence we’re experiencing.