BT have applied for 48 x 2.9m(8’8″) high advertising hoardings dressed partially as phone kiosks across Southwark. Three of these are proposed in East Dulwich.
Southwark should charge rent as they do for similar 90 such installations by JCDecaux free standing advertising hoardings and Southwark taxpayers benefit. But only where it is safe to do so.
Ironic that we’ve spent so much time reducing street clutter for BT to propose this. Clearly their phone kiosks aren’t being used hence proposal to replace them with advertising hoardings. The idea of free phone calls from phone outdoors next to main roads is at best fanciful.
17/AP/0805 157 Lordship Lane – outside Franklins.
The new Harris East Dulwich Primary Academy, with the support of the local Police inspector, have requested that the bus stop outside its front door on Lordship Lane be swapped with the Pelican crossing nearly outside Franklins.
So this applications assumptions about the pavement are wrong and the schools/Police proposal will require the current phone box be removed. This alone should be reason enough to refuse permission.
Additionally the idea of prominent advertising being so close to a bus stop or pelican crossing is contrary to TfL guidance about the placing of advertising where extra cognitive lading occurs (tfL guidance section 2.4-2.6).
17/AP/0882 junction East Dulwich Road on Lordship Lane
This junction is notorious to local residents for crashes and fear of crashes. The reported crash data for this junction is 10 crashes for 2012-16 inclusive. i.e. 2 crashes pa. The classification of slight crashes has included a lady with multiple fractures still undergoing re constructive surgery.
Placing prominent screen advertising at this junction would make the junction more dangerous from cognitive overloading.
17/AP/0883 junction Crawthew Road on Lordship Lane – outside Foxtons.
Half the pavement width is owned by freeholders of 29-35 Lordship Lane. The current and proposed phone kiosks are reliant upon this to work. If the building is redeveloped the pavement would be blocking the pavement.
Equally the more prominent advertising hoarding proposed will distract drivers who must turn right exiting from Matham Grove onto Lordship Lane.
Generic issues for all these applications:
– these applications are being made to replace phone kiosks placed under Telecoms Apparatus applications. For telecomms apparatus the bulk of income and primary use would need be telecoms. But the vast bulk of use and revenues will be from advertising. On this basis telecoms rules and strategies should be secondary to following advertising consent rules for planning applications.
– the locations of the existing kiosks was motivated by being prominent for people to spot. But that same prominence makes these locations dangerous for much greater advertising prominence causing cognitive overload for people driving past. These advertising hoardings would be significantly safer on straight sections of roads that are not close to junctions or crossings.
– national planning policing encouraging telecomms and IT are aimed at broadband roll out, mobile mast roll-out and deploying fibre optics. These application are clearly advertising hoarding dressed as phone kiosks and these national, regional and borough strategies for telecomms/IT should not be applied to promote this advertising.
– The specs states the screens can operate from 0 to 50 degrees C. Temperatures regularly fall in winter locally below this temperature range.
Are the screens safe below their safe operating temperatures?
– poor urban design with the proposed new free standing advertising/phone kiosks being much more dominant in the street scape at 2.9m high. This is significantly higher than the 2.2 and 2.4m phone kiosks they replace.
– Protection of amenity. The free phone call offer. The applications give no details about how to ensure unrestricted free phones in the public domain won’t be abused and used to make malicious calls and how these will be stopped.
– un enclosed phones replacing enclosed phone kiosks. At all three sites these proposed free phones are overlooked by victorian flats with single glazing. What measures will be made to avoid these phones ringing and being nuisance – will BT fund double glazing for these flats? Make them outgoing only – especially to avoid use by drug dealers? Have Southwark Police been consulted about potential issues of drug dealing?
– they will bring at best only a very negligible benefit to the area far outweighed by the advertising.
Why hasn’t the applicant stated how important these phone boxes are by stating current revenue per phone box to demonstrate their importance to remain occupying such valuable public highway?
– other advertising companies pay Southwark annual rental to place such advertising hoardings on Southwark pavements.
Why are BT not required to do so?
– no detailed policy of what restrictions and controls on what would be advertised are stated. All are very close to primary and imminently secondary schools for the protection of minors.